The Cherry Lounge was redesigned in the spring of 2025 as part of a brand design class. The assignment focused on rebranding an existing business. I selected The Cherry Lounge, located in Jamestown, NY, and developed a new logo along with one piece of supporting collateral.

The bar has a very average feel—neither a dive nor particularly upscale. I wanted to retain the essence of the original logo, as I felt it aligned well with the name. My goal was to simplify the design and create a more readable, visually appealing identity

Course Name: Brand Design

Art Director: Scott Gladd

Designer: Paige Edwards

Institution: PennWest University, Edinboro, PA