This project was completed in the spring of 2025 as part of a branding assignment focused on an Olympic logo bid. I chose the Seattle Winter Games of 2038 as my concept. The project required the creation of a primary logo, two alternate marks, and supporting collateral pieces.

Seattle is a major technology hub, but it is also known for its outdoor culture, with scenic mountains and expansive parks. I aimed to reflect both aspects in the logo. The pixel-based textures and graphic marks reference the city’s technological identity, while the supporting imagery of mountains and trees reinforces its connection to the outdoors. The cool, desaturated color palette further emphasizes the winter setting.

Course Name: Brand Design

Art Director: Scott Gladd

Designer: Paige Edwards

Institution: PennWest University, Edinboro, PA