Highway Haven was completed in the spring of 2025 as a project for a brand design class. We were tasked with developing a brand concept with a distinctive point of differentiation. I chose to create a biker bar with its own distillery. The project included designing a primary logo, alternate marks, and supporting collateral.

For this project, I wanted to return to the more hippie, Southern California motorsports aesthetic. I used more organic typography to reinforce that laid-back, free-spirited feeling. The hand symbol Imagery helps convey the original biker bar atmosphere without making it feel overly rough or aggressive.

Course Name: Brand Design

Art Director: Scott Gladd

Designer: Paige Edwards

Institution: PennWest University, Edinboro, PA