Welcome
I’m so happy you're here!
Hi, I'm Paige Edwards, an Erie-based Graphic Designer. Creating simple, thoughtful design with a focus on branding and typography. I enjoy building visuals that feel clear, approachable, and intentional.
Ella Cochran Food Pantry
This client is a non-profit organization based in Erie, PA, supporting Harborcreek families in need. I collaborated with a team of six others to develop a rebrand for Ella Cochran. The goal was to create a welcoming and friendly visual identity. We achieved this by using a rounded, approachable typeface along with soft, organic shapes. We also selected a warm yet vibrant color palette to maintain a consistent sense of energy and approachability throughout.
Highway Haven
Highway Haven was completed in the spring of 2025 for a brand design class focused on creating a concept with a strong point of differentiation. I developed a biker bar brand with its own distillery, designing a primary logo, alternate marks, and supporting collateral. For the visual direction, I drew inspiration from a hippie-inspired Southern California motorsports aesthetic, using organic typography and hand-symbol imagery to create a laid-back, free-spirited biker atmosphere without feeling overly rough or aggressive.